UVC In a recent interview, Claes Lindahl, founder and CEO of Intellego Technologies, discussed his company’s extraordinary evolution from its beginnings to its current position as a pioneer in UV indicator technology.
How it all began
Claes Lindhal’s inspiration for Intellego Technologies stemmed from his struggles with sunburn:
“When I was younger, it was always a hassle to know how much sunscreen I had applied and when I needed to reapply-”
Claes explained. This personal challenge led to the development of a color indicator technology that not only helps with sunscreen application but also has broader applications in various industries.
Overcoming Initial Challenges
Like many startups, Intellego faced numerous challenges in its early days. Developing the technology, creating packaging, and seeking capital were significant hurdles:
“We bootstrapped as much as possible and had to be extremely careful with the funds we had.”
Milestones and Strategic Decisions
Intellego’s journey was marked by pivotal decisions, such as the shift to the industrial sector. Initially focused on consumer products like sunburn indicators, AKA Smart Sun, Intellego expanded its dosimetry technology to industrial applications, including UV disinfection in healthcare and UV curing processes. Though challenging, this shift proved crucial for the company’s success, offering higher gross margins and a more straightforward sales process.
The Switch to B2B
Claes explained how the company faced a significant challenge when transitioning from a direct-to-consumer (D2C) business model to a business-to-business (B2B) model. Selling products to large multinational companies with billions of euros in turnover required a tottaly different approach and value proposition. Claes made clear the importance of understanding different global markets and tailoring sales process to perfectly align with each of them.
Impact on the Industry
Intellego’s Dosimeters have made a significant impact across various industries. For example, the company’s UVC dosimeters have been widely embraced in the healthcare sector, improving quality control and regulatory processes for UV disinfection equipment. But that’s not all; significant companies such as HAI Solutions are implementing Intellego’s colorimetric ink technology in their products, enhancing how we monitor and ensure product safety. Likewise, in the UV curing industry, Intellego’s products have earned the trust of some of the world’s largest companies.
Recognition and Awards
Intellego Technologies has shown impressive expansion and was recently honored by being listed in the Deloitte Sweden Technology Fast 50, an award given to Sweden’s rapidly growing technology companies.
Vision for the Future
Looking ahead, Claes shared his vision for the future of Intellego Technologies, emphasizing the company’s commitment to expanding its range of products and applications across various industries. Claes underscored the importance of being passionate about the work you do and having an inner drive. He firmly believes that enthusiasm and dedication are crucial for overcoming challenges and achieving long-term success.
Advice for Aspiring Entrepreneurs
As an experienced entrepreneur, Claes shared valuable insights for those embarking on their own business ventures. He emphasized the importance of being passionate about your work and advised against pursuing entrepreneurship solely for monetary gain. Claes also highlighted the need to promote open and honest communication within the company, as it enables quick problem-solving and maximizes accomplishments.
Conclusion
Intellego Technologies’ journey exemplifies how creativity and determination drive progress and success in diverse industries. With passion and a commitment to excellence, Intellego persists in evolving and adapting, showcasing what can be achieved through perseverance and dedication.
About Intellego Technologies AB
Intellego Technologies is a research and development company, headquartered in Solna, Sweden. Founded in 2011, Intellego has grown to become the global leader in colorimetric indicators that are utilized worldwide to visually validate the dose of ultraviolet irradiation delivered to surfaces. Through its patented photochromic technology, Intellego manufactures standard and customized indicators that make the benefits of ultraviolet light visible and promotes the safe, effective and efficient use of UV applications. Intellego’s products support better outcomes with ultraviolet devices in healthcare, food and beverage manufacturing, environmental services, and more. For more information about Intellego, visit Intellego-Technologies.com. For more information on Intellego’s line of colorimetric indicators, visit UVCdosimeters.com.